decision making

Decision-making is one 21st-century life skill that will help you in every stage and situation of your life. While you may be under immense pressure from the workload of running your small business, making the right choices at the right time will move you closer to your vision for growth. Knowing what choices to make and when to hold back can be the determining factor between profitability and financial crisis.

5 Effective Strategies


1. Examine Financial Statements 

To make better financial decisions, start with financial statements. Become familiar with these documents, learning to evaluate and analyze the information that it provides. You will become better equipped to anticipate future financial situations, determining the relative success of your business.

 By analyzing the cash flow statements and income statements, you’d be able to determine where your company stands in comparison to your own goals and industry competitors. The annual report can reveal profitability over time, giving you insight into the greatest assets and liabilities which your company maintains. Using these financial statements, your future financial decisions will be more well-informed.

2. Set Expense Goals

Before beginning a project, make sure that expense goals are realistic. Review all variables that may increase expenses unexpectedly. Create a contingency plan and be prepared for the budget to go over, even if you’re sure the project will remain within budget. In addition, become familiar with the return on investment or ROI calculations for each project proposal. If something is going to cost as much as or more than the client is willing to pay, then that may not be a good fit for your company. The ROI of completed initiatives can also provide important facts about how your company allocated funds and finished activities, allowing you to learn vital lessons for future clients.

Another technique is conducting a cost-benefit analysis. This approach to data-driven decision-making provides a framework for conducting an evidence-based evaluation of a program. After a proper evaluation of the evidence will facilitate your decisions in minimizing possible expenses. 

financial statements

3. Budgeting

Planning a budget is an essential first step in every business decision. Know market standard costs for materials, labour and other variables. Use data from past projects to determine what works. Adhere to the budget at all times, and use clear communication to avoid confusion regarding budget constraints.

4. Team-driven Decisions 

At an NGO where I used to work, they embraced the phrase ‘No one is as smart as all of Us’. It’s quite true until and unless you are Magnus Carlsen. A team of decision-makers definitely holds more power than one decision-maker, very simple logic. So, won’t it be amazing if you encourage your team to brainstorm, nurture, and contribute to the decision-making process of your company? It may be hectic, but it’d be fun and definitely will help them grow so much more. 

You are not required to teach them, and you may gain valuable insight from their experiences and research work. You may refill your knowledge gaps and generate a range of viable answers to business problems by asking for feedback from your colleagues and fostering discussion and debate.

5. Monitor Financial Results 

Become intimately involved in your business’ historical and current financial performance. Financial KPIs, or key performance indicators, such as gross profit margin, working capital, and return on equity, can help you evaluate your company’s financial health and the contributions of your team to its strategic goals. 

cost benefit analysis

Cash Flow and Income statements are also essential for tracking how your company manages money and grows, which can help you decide how to allocate people and resources to achieve its objectives.

This list is suggested as a few key starting points for critical management strategies. As your business grows, be sure to re-visit your plan often and adjust accordingly. Adapt as the market changes, and double-check to make sure your company stays relevant amidst constantly changing market conditions.

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